There was a time when cold calls were a thing. It has now been replaced by “social selling”. The importance of cold calls in this cutting-edge internet age hasn’t diminished completely. Many small cities still adhere to traditional way and means of selling. But it is difficult to engage talks with people who have such busy lives, forget selling it is difficult to establish contacts when the customers block the calls or do not attend the calls.
Social selling is not a new topic. With the advent of the internet age, people are familiar with sales via different apps. The contact window for potential customers is through social media apps like — Facebook, Instagram, WhatsApp, LinkedIn, Twitter, Pinterest etc. Your networking to reach the customers decides your sales. It can be either offline or online.
What is the purpose of all this? Sales. Yes! But you operate a successful personal brand only after establishing relationships and cultivating trusts. These two are the foundations to facilitate value-based selling. It takes time. You cannot intend to eat fruits right after you have sown the seeds. Right? You build intimacy and credibility by opening about your personal identity and the brand. Marketing on Social Media is all about building an engaged audience that knows, likes, and trusts you. You do that by imparting knowledge for free and earning trust.